America’s Cup in San Francisco and Louis Vuitton Is Back!

For the 34th America’s Cup competition the city of San Francisco, California is being added to the roster of host cities. ‘Auld Mug’, as yacht racing fans call the cup, is returning to the USA for the first time in 18 years.

And Louis Vuitton is resuming sponsorship activities for the series of regattas that determine the Challenger for the 2013 competition. This brings the Louis Vuitton Cup back to the America’s Cup World Series and the resumption of 25 years of helping to determine the most competitive contestant to go up against the defender, America’s Oracle Team.

The British America’s Cup

It all started in 1851. Henry W. Paget, the 1st Marquess of Anglesey, donated this ornate trophy to the Royal Yacht Squadron as the prize for a yearly regatta around the Isle of Wight.

The yacht ‘America’ won the race and the trophy was named America’s Cup in honor of the victor.

The boating syndicate that owned the schooner ‘America’ gave the prize to the New York Yacht Club in 1857; to always remain available for international competition. There the cup remained until 1983. The New York Yacht Club’s record winning streak was broken by the yacht ‘Australia II’, crewed by the Royal Perth Yacht Club.

Louis Vuitton Joins the Team

1983 was a pivotal year for another important reason… The Louis Vuitton Cup becomes the Challenger series of regattas that will determine which yacht club meets the Defender. From the 3rd America’s Cup in 1876 through the 20th competition in 1967 there was never more than one contestant for the role of Challenger!

In 1970 this changed. More entrants created the need for a method to determine the strongest competitor for the ‘Auld Mug’.

Louis Vuitton Cup

In 2007 Louis Vuitton terminated almost a quarter of a century of sponsorship for the America’s Cup competition. In 2011 the America’s Cup Event Authority (ACEA) proudly announced the return of Louis Vuitton for the 34th America’s Cup, with San Francisco Bay as the center arena.

The ACEA plans to bring the competition for the oldest active trophy in international sports into the 21st century. It is their intent to bring the joy and excitement of yacht racing to the public in ways never experienced before. For the first time the yacht race will not take place miles off-shore. The geography of the Bay Area accords spectators with a natural amphitheater of vast proportions… and San Francisco Bay is the stage.

Front Row Seats… On Land and Bay

Viewing-boats will line the shore from the Bay Bridge, along Fisherman’s Wharf, past Fort Mason and Crissy Field to Fort Point beneath the Golden Gate Bridge. Other floating tail-gaiters will be anchored off Sausalito and Angel Island.

America’s Cup Race Course

The proposed course is an amoebic circle with Alcatraz Island as the central feature. For the first time in history the view of the America’s Cup might be better from land…

  • Parks
  • Restaurants
  • Marin Headlands
  • Angel Island
  • Treasure Island
  • Alcatraz Island

… And personal residences. San Francisco is full of hills with excellent views of the Bay and the Financial district has many high-rise buildings with imposing vistas of the race course.

Global Media Saturation

State of the art innovations in television and internet broadcasting will let the viewer partake of the unique experience of sailing a catamaran at high speeds… with one pontoon in the air! On-board microphones (maybe even sail-cams) and much more will guarantee an experience of sailing which the viewer has never dreamed possible.

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